"Let's roll." It’s exactly what Jenna, Barbara and Noelle scream before they go on a drug binge to help forget where they came from, poor things. And some greedy, opportunistic dregs from the Todd Beamer Foundation, who would happily cluster bomb the graves of World Trade Center victims and rim Osama bin Laden to improve their own fortunes, have sought to trademark the phrase.

"What people have to understand about this is very clear: number one, government officials, the Department of Defense, this secretary and the people that work with me tell the American people and the people of the world the truth...And to the extent anyone says anything that at any time proves to have been not accurate, they correct it at the earliest possible opportunity" -- Donald H. Rumsfeld on the Office of Strategic Influence, 20/02/02